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Life Credit is a socially conscious company, recognizing that certain diseases are expensive and put tremendous financial strain on cancer patients and their families. 212DFC was selected by Havas and Life Credit to launch Life Credit's first TV commercial featuring their Living Benefit Program, a product that allows cancer patients to leverage an existing life insurance policy for financial security.
The spot was filmed in Southern California featuring directed testimonials and captured in a documentary style. The Spot begins airing nationally the week of February 12, 2017.